I think people who look at the $15 price point and think to themselves, "I can get 12 mass produced handkerchiefs for $10" are kind of missing the point.First of all, this handkerchief is fantastic quality-wise. It's made in South Korea, so you can be sure everything from the sourcing of the cotton to the working conditions of the craftspeople to the impact of their manufacturing on their environment are top notch. The cotton, in fact, is GOTS certified; this means that they don't just say "organic" (which anyone can claim), they've got certification to back them up.The dobby weave reminded me of my dad's old handkerchief years and years ago—it's just the right amount of thinness and softness (without being too thin or soft).Like many of our fathers and grandfathers, my dad grew up in a time when everyone knew instinctively not to waste. How different it is today, when we routinely use and throw away paper, tissues, paper towels, cotton towels, and every other paper product without even thinking, assuming that once the trash man takes it away then "poof", it vanishes (spoiler alert: it doesn't). Worse, we're now doing the same thing with plastic; from microfiber "cloth" to Swiffer dusters. And those REALLY don't vanish.I love the message that Hanky Gang is sending in their quest to "bring back the hanky". Sorry, I don't see it as a "marketing gimmick" but as a way to use commerce to remind us all that we've gone a little too far in our wasteful consumerism and really need to dial it back with something as simple as using a handkerchief if you need to wipe your brow, or wipe your mouth, or dab a runny nose just like previous generations did not too long ago. At 13.8" x 13.8" , it's plenty big to use for all kinds of things before you wash it.$15 spent on a high-quality cotton hanky supporting South Korean craftspeople + supporting multiple charities + supporting entrepreneurs in the USA is far superior IMO than spending it on a crate of Kleenex from the local warehouse store or continuing to buy and toss cheap junk. These folks created a great product and concept, and I hope they do great with it.